Brand Strategy
Creative Direction
Branding (full-scope)
Print Materials
Elevated
Refined
Seamless
Editorial
Tone Hair Studio came to LRA seeking a brand that reflected the level of care, restraint, and expertise behind their work. While the studio was known for elevated color, their identity needed to better communicate the calm, considered experience clients received.
We translated Tone’s philosophy into a cohesive brand presence rooted in earthy tones, refined simplicity, and intentional design. Every element was crafted to feel timeless and effortless—mirroring the studio’s approach to beauty.
The result is a confident, understated brand that positions Tone as a modern salon where individuality is honored and every detail is purposeful.
one Hair Studio came to LRA seeking a brand that reflected the level of care, restraint, and expertise behind their work. While the studio was known for elevated color, their identity needed to better communicate the calm, considered experience clients received. We translated Tone’s philosophy into a cohesive brand presence rooted in earthy tones, refined simplicity, and intentional design. Every element was crafted to feel timeless and effortless—mirroring the studio’s approach to beauty. The result is a confident, understated brand that positions Tone as a modern salon where individuality is honored and every detail is purposeful.